FridayOL

Lori McCreary, the CEO and co-founder of Revelations Entertainment – the production company behind Morgan Freeman – delivered a compelling message at the AVP Summit in Italy this week. Her focus? The increasingly vital role of producers in a rapidly changing entertainment landscape dominated by artificial intelligence. McCreary believes producers are now the “last line between talent and technology,” a powerful statement highlighting the potential challenges and opportunities AI presents to the creative industries.

Speaking at the summit, McCreary articulated her perspective on how AI is poised to reshape the very fabric of content creation. While acknowledging the transformative potential of AI tools in areas like scriptwriting, visual effects, and post-production, she cautioned against an uncritical embrace of the technology. Her core argument revolves around safeguarding the artistic integrity and unique contributions of human talent.

“AI is going to re-shape our industry, there's no question about that,