Revolutionizing Fitness: The Decade That Transformed the Industry
2025-01-15
The New York Times
The 1960s marked the beginning of a fitness revolution, sparked by the publication of 'Jogging' by Bill Bowerman and Dr. Waldo Harris. This best-selling book introduced the concept of jogging as a health benefit, inspiring a new generation of athletes to take to the streets. As the trend gained momentum, it paved the way for the modern fitness movement, with running and exercise becoming an integral part of a healthy lifestyle. With the rise of popular fitness keywords like 'cardio exercise' and 'wellness', the decade's impact on the industry is still felt today, with many crediting it as the catalyst for the contemporary fitness industry.
