Best Buy Bolsters Tech Leadership with Walgreens CIO Hire: Neal Sample Joins as Chief Digital & Technology Officer

2025-06-26
Best Buy Bolsters Tech Leadership with Walgreens CIO Hire: Neal Sample Joins as Chief Digital & Technology Officer
Bloomberg

Best Buy Bolsters Tech Leadership with Walgreens CIO Hire: Neal Sample Joins as Chief Digital & Technology Officer

Best Buy Strengthens Digital Strategy with Key Executive Appointment

In a significant move to accelerate its digital transformation and bolster its technology leadership, Best Buy Co. has announced the appointment of Neal Sample as its new Chief Digital and Technology Officer (CDTO). This key leadership role will see Sample leveraging his extensive experience to drive innovation and enhance the customer experience across all Best Buy platforms.

A Proven Leader from Walgreens

Sample brings a wealth of experience to Best Buy, having most recently served as Executive Vice President and Chief Information Officer (CIO) at Walgreens Boots Alliance Inc. During his tenure at Walgreens, he spearheaded numerous technology initiatives, including the modernization of their IT infrastructure, the enhancement of their digital pharmacy services, and the implementation of data-driven solutions to improve operational efficiency and customer engagement. His expertise in managing large-scale technology transformations and his understanding of the evolving retail landscape make him a particularly valuable asset to Best Buy.

What Sample Brings to Best Buy

As CDTO, Sample will be responsible for overseeing all aspects of Best Buy's digital and technology strategy, including e-commerce, online operations, data analytics, and cybersecurity. He will work closely with Best Buy's leadership team to identify and implement innovative technologies that can enhance the customer experience, improve operational efficiency, and drive revenue growth. Analysts believe this appointment signals Best Buy’s serious commitment to competing effectively in the rapidly changing omnichannel retail environment.

Focus on Customer Experience and Innovation

“We are thrilled to welcome Neal to Best Buy,” said a Best Buy spokesperson. “His proven track record of leading technology transformations and his deep understanding of the retail industry will be invaluable as we continue to evolve and meet the changing needs of our customers. We are confident that Neal’s leadership will help us deliver even more seamless and engaging experiences for our customers, both online and in our stores.”

Looking Ahead

The appointment of Neal Sample comes at a crucial time for Best Buy, as the company continues to invest in its digital capabilities and adapt to the evolving preferences of consumers. With Sample at the helm of its technology strategy, Best Buy is well-positioned to remain a leader in the consumer electronics retail market.

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