FridayOL

Toronto, ON – The Canadian construction industry is poised for a significant shift towards sustainability with the announcement of a strategic partnership between Graymont, a leading producer of lime and mineral products, and Fortera, a pioneering innovator in low-carbon cement technology. This collaboration promises to bring Fortera’s groundbreaking ReAct™ low-carbon cement to a global scale, with a strong focus on the Canadian market.

For years, the cement industry has faced scrutiny for its substantial carbon footprint. Traditional cement production is a major contributor to greenhouse gas emissions, making the search for sustainable alternatives a critical priority. Fortera’s ReAct™ technology addresses this challenge head-on by significantly reducing the carbon intensity of cement production.

What is ReAct™ Technology?

ReAct™ is a revolutionary process that utilizes a unique, proprietary calcination technology to convert industrial waste streams into valuable cement-making materials. This innovative approach not only reduces the reliance on traditional, carbon-intensive raw materials like limestone but also effectively recycles waste, contributing to a circular economy. The result is a cement product with a dramatically lower carbon footprint – up to 60% lower than conventional Portland cement.

The Graymont-Fortera Partnership: A Powerful Combination

The partnership between Graymont and Fortera brings together complementary strengths. Graymont’s extensive distribution network, established infrastructure, and deep understanding of the Canadian market provide the ideal platform for scaling up the production and distribution of ReAct™ cement. Fortera, on the other hand, brings its cutting-edge technology and expertise in low-carbon cement production.

“We are thrilled to partner with Fortera to introduce this game-changing technology to the Canadian market and beyond,” said a spokesperson for Graymont. “This collaboration aligns perfectly with our commitment to sustainability and our desire to provide our customers with innovative, environmentally responsible solutions.”

Fortera’s CEO echoed this sentiment, stating, “Graymont’s extensive reach and operational expertise will be instrumental in accelerating the adoption of ReAct™ cement and driving meaningful reductions in carbon emissions across the construction industry.”

Benefits for Canadian Construction

The availability of ReAct™ cement in Canada offers numerous benefits for construction projects:

• Reduced Carbon Footprint: Significantly lowers the environmental impact of construction projects.
• Sustainable Building Practices: Supports green building certifications and aligns with sustainability goals.
• Performance & Durability: ReAct™ cement maintains the strength and durability of traditional cement.
• Potential Cost Savings: While initial costs may be comparable, long-term benefits associated with carbon pricing and sustainability initiatives can lead to cost savings.

Looking Ahead

The Graymont-Fortera partnership represents a significant step forward in the transition towards a more sustainable construction industry. As environmental regulations become increasingly stringent and demand for green building practices continues to grow, low-carbon cement alternatives like ReAct™ will play a crucial role in shaping the future of construction in Canada and around the world. The companies plan to initially focus on key markets within Canada, with expansion planned based on demand and regulatory support. This collaboration is a testament to the power of innovation and partnership in addressing the pressing environmental challenges of our time.