TikTok's Surprising Turnaround: From Underdog to Industry Leader
2025-01-20
Fortune on MSN.com
In a shocking reversal of fortunes, TikTok has successfully navigated a high-stakes game of poker, transforming from a vulnerable underdog to a dominant force in the social media landscape, with its popularity and influence on the rise, marking a significant shift in the digital landscape, driven by its engaging content and algorithm-driven user experience, with experts like Wedbush's Dan Ives taking notice of its impressive turnaround, social media marketing and online presence are becoming increasingly vital, making TikTok a key player in the industry
