Leonardo Sponsors Milano Cortina 2026 Olympics: A Surprising Partnership
In a unexpected move, Italian defense company Leonardo has partnered with the Milano Cortina 2026 Olympics as a premium partner. This collaboration has raised eyebrows, given Leonardo's primary focus on defense and security solutions. The company will likely leverage its expertise in innovation and technology to support the Olympic events, while also promoting its brand on a global stage. With the Olympics being a celebration of peace and unity, this partnership may seem counterintuitive, but it highlights the evolving role of defense companies in supporting major international events. Key players in the industry are taking note of this strategic move, as it may set a precedent for future collaborations. Cybersecurity and digital transformation are also expected to play a crucial role in the Olympics
