FridayOL

English Rugby in Crisis: Calls for Government Intervention to Save the Sport

MSN

English rugby is facing a crisis, with many calling for government intervention to save the sport. The sport's decline has sparked concerns about its future, with some warning it is 'dying'. To address this issue, stakeholders are using data analytics and digital tools, such as precise geolocation data and device scanning, to better understand the sport's demographics and develop targeted strategies. This includes providing personalised content and ads, measuring ad effectiveness, and gaining audience insights to inform product development and revive the sport. Key areas of focus include sports marketing and digital transformation.