Former PD Takes the Helm: NRG Sells 'Nueva' Radio Station to Industry Veteran

Big news in the Omaha radio landscape! NRG Media has finalized the sale of its Class B AM radio station, 'Nueva' (50kW), which specializes in regional Mexican programming, along with its affiliated FM translator. This marks a significant shift for the station and a new chapter for the industry veteran taking over.
For years, 'Nueva' has served as a vital voice for the region's Hispanic community, delivering a curated mix of popular regional Mexican music and culturally relevant programming. The station, founded and previously led by Mary Quass, has built a strong reputation and loyal listenership.
But now, the reins are being passed to a familiar face in broadcasting: a former Program Director (PD) with a proven track record of success. While the buyer's identity hasn't been officially released yet, sources indicate that this individual brings a wealth of experience and a deep understanding of the radio market. This transition promises exciting changes and potentially expanded programming for 'Nueva' listeners.
Why is this sale significant? Beyond the change in ownership, the transaction underscores the ongoing evolution of the radio industry. Regional Mexican music continues to be a powerhouse genre, and stations like 'Nueva' play a crucial role in connecting with diverse audiences. The sale also highlights the continued demand for radio assets, even in a rapidly changing media landscape.
What can listeners expect? The incoming owner is expected to maintain 'Nueva's' commitment to regional Mexican programming while exploring opportunities to enhance the listener experience. This could include new on-air talent, expanded digital presence, and innovative community engagement initiatives.
NRG Media, under Mary Quass's leadership, has been a significant player in the broadcast media industry. This sale allows them to focus on other ventures, while ensuring that 'Nueva' remains a valuable resource for the Omaha community.
We'll continue to update this story as more details become available. Stay tuned for further announcements regarding the new ownership and future plans for 'Nueva' radio!
This article provides insights into the sale of 'Nueva' radio station and the impact on the Omaha broadcast market.