FridayOL

The Cornish dream is alive and well! A new study from the Institute of Cornish Studies at the University of Exeter reveals that the vast majority of people moving to Cornwall are doing so for a better lifestyle, rather than job opportunities. The research, part of the New Household Survey 2024-25, compared the motivations of residents in newer homes (built within the last decade) with those living in older properties across the picturesque county.

Why Cornwall? The Lifestyle Factor

The findings paint a compelling picture of Cornwall as a haven for those seeking a slower pace of life, closer connection to nature, and a strong sense of community. While employment is undoubtedly a factor for some, the study clearly indicates that lifestyle considerations are the primary driver for the recent influx of new residents. This includes factors like:

• Coastal Living: The stunning beaches and dramatic coastline are a major draw.
• Outdoor Activities: Surfing, hiking, cycling, and exploring the rugged landscape are hugely popular.
• Community Spirit: Cornwall is known for its friendly and welcoming locals and a strong sense of belonging.
• Escape from City Life: Many are seeking respite from the hustle and bustle of urban areas.

The New Household Survey: A Deeper Dive

The New Household Survey 2024-25 is a comprehensive analysis of household demographics and trends across Cornwall. By comparing residents in newer homes with those in older ones, the study provides valuable insights into the changing face of Cornwall and the motivations behind its population growth. Researchers examined a range of factors, including employment, housing, and lifestyle preferences.

Implications for Cornwall

The study's findings have significant implications for Cornwall's future. With so many people moving to the area for lifestyle reasons, it highlights the importance of preserving Cornwall's unique character and protecting its natural environment. It also poses challenges related to housing affordability, infrastructure, and ensuring that the influx of new residents doesn't negatively impact local communities.

“This survey really underscores what many of us have suspected for some time,” says Dr. Emily Carter, lead researcher at the Institute of Cornish Studies. “People are choosing Cornwall for the quality of life it offers, and it’s crucial that we manage this growth sustainably to ensure that Cornwall remains a desirable place to live for everyone.”

Looking Ahead

The Institute of Cornish Studies plans to continue monitoring population trends and lifestyle changes in Cornwall. Further research will explore the impact of remote working on the Cornish economy and the challenges of balancing growth with the preservation of Cornwall's unique heritage.