FridayOL

Detroit is buzzing with excitement as the WNBA returns to the Motor City! But a crucial question looms: what will the new team be called? The original Detroit Shock, a beloved franchise from 1998 to 2009, left a lasting legacy. However, legal hurdles and ownership considerations might prevent the new team from reviving that iconic name.

Ryan Reed, owner and president of the new Detroit WNBA team, has acknowledged the possibility of a new moniker. This has sparked a lively debate among fans, with suggestions flooding social media and local news outlets. The name carries more than just branding; it represents a connection to the city's basketball history and the spirit of Detroit.

A Look Back at the Detroit Shock Era

The Detroit Shock (later renamed the Shock in 2009) wasn't just a WNBA team; it was a source of pride for Detroit. The team enjoyed a period of significant success, culminating in a WNBA Championship victory in 2006, led by the phenomenal Chauntelle Olden. The Shock’s games provided a vibrant atmosphere and a much-needed boost to the city's morale during challenging times. The name itself, 'Shock,' evoked strength, energy, and a surprising impact – qualities Detroiters identify with.

Why the Name Might Not Be Possible

The complexities surrounding the name revolve around intellectual property rights. The Shock franchise relocated to Tulsa, Oklahoma, and became the Tulsa Shock. Subsequently, the team moved to Dallas and is now known as the Dallas Wings. Securing the rights to the 'Shock' name now requires navigating these existing claims, which could be a costly and lengthy process.

Fan-Generated Name Ideas

With the possibility of a new name on the table, Detroit fans have unleashed their creativity. Here are a few of the most popular suggestions:

• The Detroit Motor City Queens: A nod to Detroit's automotive heritage and a regal title.
• The Detroit Steel: Highlighting the city's industrial strength and resilience.
• The Detroit Spark: A dynamic name suggesting energy and excitement, similar in spirit to 'Shock.'
• The Detroit Pioneers: Reflecting Detroit's history as a hub of innovation and exploration.
• The Detroit Rose: A tribute to the city's resilience and beauty.

What's Next for the Team's Branding?

Ryan Reed and his team are keenly aware of the importance of selecting a name that resonates with Detroiters. They are actively soliciting fan feedback and carefully considering all options. The chosen name will not only represent the team but also serve as a symbol of the city's spirit and aspirations.

The return of the WNBA to Detroit is a momentous occasion. The excitement is palpable, and the search for the perfect team name is just one piece of the puzzle. Whatever the name may be, Detroit fans are ready to support their team and cheer them on to victory!