The Volkswagen ID. Buzz: From Dream Come True to Sales Disappointment – What Went Wrong?
2025-07-10
The Wall Street Journal
The revival of the Volkswagen Bus, a symbol of freedom and counterculture, was met with immense excitement. Two years ago, in a vibrant Huntington Beach, California setting, Thomas Schäfer, Volkswagen’s CEO, took the stage amidst psychedelic rock and ...Read more