GM's Quiet Campaign to Weaken California's EV Mandate: What's at Stake?

2025-05-18
GM's Quiet Campaign to Weaken California's EV Mandate: What's at Stake?
The Wall Street Journal

General Motors (GM), once a vocal champion of electric vehicles (EVs), is now quietly lobbying to soften California's ambitious Advanced Clean Cars program, the nation's most stringent zero-emission vehicle (ZEV) mandate. This strategic shift has raised eyebrows and sparked debate within the automotive industry and environmental circles.

For years, GM has positioned itself as a leader in the EV revolution, announcing significant investments in electric technology and committing to an all-electric future. However, recent reports and internal communications reveal a concerted effort to influence the California Air Resources Board (CARB) as they finalize the regulations, which require 100% of new car sales in the state to be zero-emission by 2035.

Why the Change of Heart?

While GM hasn't entirely abandoned its EV goals, the company argues that the current California mandate is overly aggressive and could stifle innovation. They contend that achieving 100% ZEV sales by 2035 is unrealistic given current market conditions, supply chain challenges, and consumer adoption rates. Sources familiar with the matter indicate GM is seeking more flexibility in the regulations, potentially allowing for a gradual transition and the inclusion of plug-in hybrid vehicles (PHEVs) that don't meet the strict definition of a ZEV.

“We need your help!” a recent email sent to thousands of GM customers and advocates explicitly requested support in opposing the strict ZEV requirements. The email urged recipients to contact CARB and express their concerns, highlighting potential negative impacts on vehicle affordability and consumer choice.

The Broader Implications

California's ZEV mandate serves as a de facto national standard, as other states often adopt similar regulations. Weakening the California rule could have significant consequences, slowing down the transition to electric vehicles across the country and potentially hindering efforts to combat climate change.

Critics argue that GM's lobbying efforts are a betrayal of its public commitments and a cynical attempt to protect its existing investments in gasoline-powered vehicles. They point to GM's substantial profits in recent years, suggesting the company has the resources to meet the California mandate without compromising its financial performance.

CARB's Response and Future Outlook

CARB is currently reviewing public comments and considering potential modifications to the Advanced Clean Cars program. The agency has acknowledged concerns about affordability and consumer acceptance but remains committed to its core goal of achieving zero-emission vehicle sales.

The outcome of this debate will have a profound impact on the future of electric vehicles in the United States. GM's actions highlight the complex interplay between corporate interests, environmental regulations, and consumer demand in the ongoing transition to a sustainable transportation system. Whether CARB will yield to GM's pressure remains to be seen, but the stakes are undeniably high.

Key Questions to Consider:

  • Will GM's lobbying efforts succeed in weakening California's EV mandate?
  • What are the potential consequences for the broader adoption of electric vehicles in the U.S.?
  • How will CARB balance the need for ambitious climate action with concerns about affordability and consumer choice?

Recommendations
Recommendations