FridayOL

In this episode of the Skift Travel Podcast, we delve into the fascinating story of The Standard, a hotel brand that didn't just enter the lifestyle hotel scene – it fundamentally redefined it. We sit down with Amar Lalvani, visionary leader and former CEO of The Standard, to explore the brand’s remarkable journey, its disruptive approach to hospitality, and its ambitious plans for the future.

For years, the hotel industry operated with a predictable formula. Then came The Standard. With its bold design, playful atmosphere, and a commitment to creating unique and memorable experiences, The Standard quickly captured the attention of a new generation of travelers. But how did this rebel brand achieve such widespread success?

Lalvani shares the key strategic decisions that fueled The Standard’s growth, from its initial launch in Hollywood to its expansion across the globe. He discusses the importance of understanding the target audience – a demographic seeking authentic experiences, social connection, and a departure from traditional luxury. We explore how The Standard cultivated a distinct brand identity, embracing a cool, almost irreverent tone that resonated with its core customers.

Key topics covered include:

• The Genesis of a Disruptor: Understanding the initial vision and the challenges of breaking into the established hotel market.
• Defining the Lifestyle Hotel: How The Standard moved beyond mere aesthetics to create a holistic experience that encompasses design, service, and social interaction.
• The Power of Brand Identity: The importance of cultivating a unique voice and personality that resonates with the target audience.
• Global Expansion Strategies: Navigating the complexities of expanding a lifestyle brand internationally while maintaining its core values.
• The Future of Hospitality: Lalvani’s insights on the evolving trends in the travel industry and the role of technology and personalization in shaping the guest experience.

This podcast isn't just a look back at The Standard's success; it’s a blueprint for any brand looking to disrupt an industry and create a lasting connection with its customers. Lalvani’s candid insights offer invaluable lessons for hotel operators, marketers, and anyone interested in the future of travel. Tune in to hear the full story and discover how The Standard continues to set the standard for lifestyle hotels.

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