Martha Stewart Shades Meghan Markle's 'As Ever' Brand: 'Does She Really Know What She's Talking About?'

Lifestyle icon Martha Stewart isn't one to shy away from sharing her opinions, and her latest comments have sparked a buzz online. In a recent interview, Stewart subtly critiqued Meghan Markle’s new lifestyle brand, 'As Ever,' questioning whether Markle possesses the expertise to truly lead in the competitive world of home goods and curated experiences. The exchange has ignited a debate about authenticity, expertise, and the evolving landscape of celebrity-driven brands.
For decades, Martha Stewart has reigned supreme as the queen of domesticity, building a media empire and a reputation for impeccable taste and meticulous detail. Her brand is synonymous with quality, reliability, and a deep understanding of everything from cooking and gardening to entertaining and home décor. It’s a legacy built on years of experience and a genuine passion for creating a well-crafted life.
Meghan Markle, on the other hand, has carved out a different path. While her royal duties and philanthropic endeavors have garnered global attention, her foray into the lifestyle space with 'As Ever' has been met with a mix of excitement and skepticism. The brand, which currently offers a curated selection of polo shirts and a notebook, promises a glimpse into Markle's personal style and values. However, some critics argue that it lacks the depth and authenticity that consumers crave.
During a recent interview with Page Six, Stewart was asked about Markle’s brand. Her response, while seemingly polite, carried a distinct edge. “I’ve been doing this for 50 years,” Stewart stated, “I don’t really know what she knows about it.” The comment was delivered with a characteristic twinkle in her eye, but the message was clear: Stewart believes she possesses a level of expertise that Markle has yet to attain.
The subtle dig has sent ripples through social media, with fans and commentators weighing in on the debate. Some have defended Markle, arguing that she is entitled to explore new ventures and that her brand is still in its early stages. Others have sided with Stewart, praising her decades of experience and unwavering commitment to quality. The conversation highlights a broader discussion about the role of celebrities in the lifestyle market and the importance of genuine expertise.
It's worth noting that both women represent different eras and approaches to branding. Stewart built her empire organically, through years of hard work and a relentless pursuit of perfection. Markle, leveraging her massive platform and global recognition, is attempting to launch a brand with immediate impact. Whether 'As Ever' will ultimately achieve the staying power of Martha Stewart's empire remains to be seen, but one thing is certain: the competition between these two lifestyle titans is heating up.
Ultimately, Stewart's comments serve as a reminder that in the crowded world of lifestyle brands, authenticity and expertise still matter. Consumers are increasingly discerning, and they are looking for brands that offer more than just a celebrity endorsement – they want substance, credibility, and a genuine connection to the products and values being promoted. And in that arena, Martha Stewart remains a formidable force.