FridayOL

Barron Trump, son of former President Donald Trump, has launched a new yerba mate beverage brand called SOLLOS. The company debuted this week with a single flavor, Pineapple + Coconut, priced at $39 for a pack of cans. The brand’s marketing emphasizes a connection to the “Florida lifestyle,” reflecting the family’s recent relocation to Florida.

SOLLOS, according to its website, is a brand built around the concept of “solitude” and “mindfulness.” The Pineapple + Coconut flavor is currently the only offering, and the company describes it as “flawless.” The website features imagery of palm trees and beaches, reinforcing the Florida theme. The $39 price point includes a 12-pack of 12-ounce cans.

While details about Barron Trump’s direct involvement in the company’s operations remain limited, the brand’s website credits him as the founder. The launch has generated significant online attention, with social media users discussing the price and branding of the new beverage. The yerba mate market has seen increasing popularity in recent years, driven by consumer interest in natural energy drinks and wellness products. SOLLOS aims to carve out a niche within this market with its premium pricing and distinctive branding.