Astro Launches New Streaming Bundles for Disney+, Prime Video and Viu
Astro has introduced new streaming bundles featuring Disney+, Prime Video, and Viu starting from RM15 per month for its subscribers.
Expanded Digital Content Offerings
The satellite television provider is expanding its digital ecosystem by integrating popular global and regional streaming services into its service tiers. Subscribers can now access Disney+, Amazon Prime Video, and Viu through customized packages designed to provide more variety at a competitive starting price of RM15 per month.
This move aims to consolidate multiple subscription costs into a single billing platform, offering convenience to viewers who consume content across different digital platforms. The integration allows Astro to compete more directly with standalone streaming services by bundling high-demand content into its existing ecosystem.
New Astro Daebak Channel
In addition to the new streaming service bundles, Astro is launching a dedicated channel titled Astro Daebak. This new channel is specifically curated for enthusiasts of Korean entertainment, focusing on a wide range of K-dramas and variety shows.
The launch of Astro Daebak highlights the company's strategy to cater to niche audience segments, particularly the growing demand for Korean wave (Hallyu) content in the local market. The channel is expected to serve as a centralized destination for high-quality Korean programming.
- Starting Price: RM15 per month for new streaming bundles
- Included Services: Disney+, Prime Video, and Viu
- New Channel: Astro Daebak for Korean drama and variety content
