Bausch + Lomb and KT Optic Launch 'See Better Live Better' Campaign
Bausch + Lomb Partners with KT Optic for New Vision Campaign
Bausch + Lomb Thailand and KT Optic have launched the "See better Live better" campaign to promote eye care for active lifestyles and sports enthusiasts.
The collaboration aims to address the specific vision needs of individuals engaged in high-intensity physical activities. By partnering with KT Optic, Bausch + Lomb seeks to expand its reach within the sports lifestyle segment through specialized eye care solutions.
Strategic Focus on Sports and the 2026 World Cup
The campaign timing aligns with the upcoming 2026 World Cup, leveraging global interest in athletics to highlight the importance of visual clarity. To strengthen its connection with the sporting community, the brand has enlisted professional footballer Teerasil Dangda (widely known as 'Leesaw') as a brand ambassador.
Using a high-profile athlete allows the campaign to demonstrate how high-quality vision care impacts performance and daily living. The initiative focuses on several key pillars:
- Promoting eye health awareness among athletes and active individuals.
- Showcasing advanced contact lens technology designed for movement.
- Integrating vision care into a broader healthy lifestyle framework.
Expanding Market Presence in Thailand
Bausch + Lomb (Thailand) Co., Ltd., a leader in eye care innovation, is utilizing this partnership to deepen its market penetration. The campaign targets consumers who prioritize both wellness and performance, bridging the gap between medical necessity and lifestyle preference.
Through the "See better Live better" initiative, the companies intend to educate the public on how proper eye care can enhance the quality of life, particularly during intense physical engagement or while watching major sporting events.
