Singapore's MICE Sector Needs Tech & Sustainability Talent Boost: Minister Alvin Tan

2025-07-24
Singapore's MICE Sector Needs Tech & Sustainability Talent Boost: Minister Alvin Tan
The Straits Times

Singapore's Meetings, Incentives, Conventions, and Exhibitions (MICE) industry is poised for significant growth, but faces a crucial challenge: a shortage of skilled manpower, particularly in technology and sustainability. Minister Alvin Tan highlighted this gap, emphasizing the need for targeted training and development to meet the evolving demands of the sector.

Riding the Wave of Transformation The MICE industry in Singapore has always been a vital contributor to the nation's economy. However, the post-pandemic landscape demands a new approach. Businesses are increasingly seeking experiences that are not only memorable but also technologically advanced and environmentally responsible. This shift necessitates a workforce equipped with the skills to deliver on these expectations.

Technology: The Engine of Innovation The integration of technology is no longer an option but a necessity in the MICE sector. From virtual and hybrid event platforms to data analytics and artificial intelligence, technology is transforming how events are planned, executed, and experienced. There’s a strong demand for professionals who can leverage these technologies to enhance event engagement, streamline operations, and provide personalized experiences. This includes roles like event tech specialists, digital marketing experts, and data analysts.

Sustainability: A Growing Priority Sustainability is another key area where the MICE sector needs to upskill. Event organizers and venues are under increasing pressure to minimize their environmental impact. This requires expertise in areas like sustainable event design, waste management, carbon offsetting, and responsible sourcing. Professionals with knowledge of green certifications and sustainable practices are highly sought after.

Bridging the Skills Gap Minister Tan's call for action underscores the importance of proactive measures to address the manpower shortage. Collaboration between industry players, educational institutions, and government agencies is crucial. Training programs and apprenticeship opportunities can equip individuals with the skills needed to thrive in the evolving MICE landscape. Furthermore, attracting and retaining talent through competitive salaries and career development opportunities is essential.

Looking Ahead: A Sustainable and Tech-Driven Future The future of Singapore's MICE industry hinges on its ability to embrace technology and prioritize sustainability. By investing in talent development and fostering a culture of innovation, the industry can solidify its position as a global leader and contribute to a more sustainable and resilient economy. The focus on these two key areas will not only attract more visitors but will also create a more attractive and rewarding career path for those seeking to join the dynamic world of MICE.

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