Wimbledon Strawberries & Cream Price Hike: First Increase in 15 Years!
Tennis fans attending the prestigious Wimbledon Championships will be reaching deeper into their pockets for a taste of tradition. Organisers have announced a price increase for the iconic strawberries and cream – the first in 15 years!
For over a decade, the beloved treat has remained a constant at £2.50 per portion. However, starting in 2025, the price will rise by 20p, bringing it to £2.70. This decision, Wimbledon officials say, is a direct response to the ongoing cost of living crisis impacting the UK.
A Wimbledon Staple
Strawberries and cream are intrinsically linked to the Wimbledon experience. The sheer volume consumed during the two-week tournament is staggering – typically over 275,000 portions are devoured each year! It's a ritual, a tradition, and a symbol of British summer, enjoyed by players and spectators alike.
The Cost of Living Impact
The decision to raise prices hasn't been taken lightly. Wimbledon's All England Lawn Tennis Club faces rising costs across the board, from sourcing the freshest strawberries to covering operational expenses. The escalating cost of living, affecting everything from energy bills to transportation, has made it increasingly difficult to maintain the previous pricing structure.
“We understand that any price increase is unwelcome, particularly in the current economic climate,” stated a Wimbledon spokesperson. “However, we are committed to providing the highest quality strawberries and cream while ensuring the long-term sustainability of this beloved Wimbledon tradition.”
Strawberry Sourcing and Quality
Wimbledon takes immense pride in the quality of its strawberries. They are sourced from local British farms, ensuring freshness and supporting the local agricultural industry. The strawberries used are specifically selected for their size, sweetness, and overall quality, making the experience truly special.
Fan Reaction
While some fans may express disappointment at the price increase, most understand the challenges faced by the organisers. The price rise is relatively modest, and the tradition of enjoying strawberries and cream at Wimbledon remains a cherished part of the tournament experience.
Looking Ahead
The 2025 Wimbledon Championships promise to be another thrilling event, and while the price of strawberries and cream may have increased slightly, the tradition and atmosphere will remain as captivating as ever. Get ready to indulge in a taste of Wimbledon!