Notting Hill Residents Take Drastic Action: Homes Painted Black to Deter Influencers and Tourists

2025-06-04
Notting Hill Residents Take Drastic Action: Homes Painted Black to Deter Influencers and Tourists
Daily Mail

Notting Hill, London – A wave of frustration has swept through the iconic Notting Hill neighbourhood, leading residents on Lancaster Road to take a bold and unexpected step: painting their vibrant, terraced homes black. This dramatic move is aimed at deterring the growing influx of tourists and social media influencers who have been disrupting their daily lives with constant photo-taking and, in some cases, disrespectful behaviour.

For years, Lancaster Road has been a postcard-perfect backdrop, celebrated for its charming pastel-coloured houses. This picturesque quality, however, has come at a cost. The street has become a magnet for tourists eager to capture the quintessential London aesthetic for their social media feeds. While tourism brings economic benefits, residents say the constant stream of visitors has created a disruptive and often intrusive environment.

“It’s become unbearable,” says one resident who wished to remain anonymous. “You can’t walk down the street without being blocked by someone taking selfies. They’re often rude, inconsiderate, and completely oblivious to the fact that these are people’s homes.” Complaints range from blocking pavements and driveways to loud conversations and a general lack of respect for the local community.

The decision to paint the houses black wasn't taken lightly. Residents discussed the issue extensively, exploring various options before settling on this striking and somewhat controversial solution. “We tried putting up signs asking people to be respectful, but it didn’t really work,” explained another resident. “We needed something more drastic to get the message across.”

The black paint, chosen for its stark contrast to the area's traditional colour scheme, is intended to discourage the selfie-taking behaviour. The hope is that the less visually appealing backdrop will reduce the street's popularity as a photo opportunity, thereby diminishing the number of tourists and influencers.

The move has sparked a mixed reaction online. While some have praised the residents’ ingenuity and determination to protect their neighbourhood, others have criticized the decision as being anti-tourist and potentially damaging to the area's unique charm. However, residents remain steadfast in their belief that their actions are necessary to reclaim their quality of life.

The situation in Notting Hill highlights a growing tension between the desire for tourism and the need to protect the well-being of local communities. As social media continues to shape travel trends, it’s likely that more neighbourhoods will face similar challenges in the years to come. Whether the black houses of Lancaster Road will prove to be a long-term solution remains to be seen, but for now, it's a bold statement about the importance of respecting local residents and their homes.

Do you live on Lancaster Road and have a story to share? Email robert.folker@mailonline.co.uk

Recommendations
Recommendations