Wildfires Devastate LA's Creative Hub: Millennials Face Uncertain Future
2025-01-17
South China Morning Post
The recent wildfires in Los Angeles have ravaged the counter-culture suburb of Altadena, leaving many millennial creatives who lost their homes feeling priced out of the area. Already struggling in the post-Covid economy, these artists, writers, and musicians are now facing an uncertain future. With the rising costs of living and limited affordable housing options, the creative community is being pushed out of the neighborhood they once called home. As the city rebuilds, concerns about gentrification and the preservation of artistic spaces are growing, making it challenging for creatives to maintain their livelihoods and contribute to the local culture, including digital media and social media marketing efforts.