Meghan Markle's Wellness Empire Expands: What's Next for 'As Ever'?

2025-06-09
Meghan Markle's Wellness Empire Expands: What's Next for 'As Ever'?
The Independent

Meghan Markle, the Duchess of Sussex, continues to solidify her presence in the business world, demonstrating remarkable agility and ambition. Only weeks after announcing a strategic 'step back' from royal duties, reports are surfacing that she’s actively planning an expansion of her lifestyle and wellness line, 'As Ever'. This move underscores her commitment to building a sustainable and impactful brand, independent of her royal past. The news follows a recent interview with Fast Company where Markle revealed her intention to 'assess' new avenues for her brand. She articulated a thoughtful approach, emphasizing the importance of taking a 'step back, gather data from the launch, and figure out exactly what As Ever could be.' This isn't a haphazard expansion; it's a data-driven evolution, designed to ensure the brand resonates with its audience and achieves its long-term goals. 'As Ever' launched with a unique premise – an exclusive, members-only community centered around personal stories and curated products. The initial offering included a handwritten letter from Markle, a silk scarf, and a digital community platform. This approach fostered a sense of intimacy and connection, differentiating 'As Ever' from traditional lifestyle brands. The focus on storytelling and authentic engagement appears to be a key differentiator. So, what can we expect next? While specifics remain under wraps, industry insiders speculate on several possibilities. Expansion into new product categories – such as skincare, home goods, or even apparel – seems likely. Strategic partnerships with other brands that align with 'As Ever's' values could also be on the horizon. Furthermore, deepening the community aspect through exclusive events, workshops, and collaborations is a strong possibility. Markle’s strategic approach highlights a crucial lesson for entrepreneurs: thoughtful assessment and data analysis are essential for long-term success. By taking the time to understand her audience and refine her brand strategy, she's laying the foundation for a thriving and impactful business. The expansion of 'As Ever' isn't just about selling products; it's about building a community and sharing a vision. It’s a testament to Meghan Markle’s entrepreneurial spirit and her determination to create a brand that truly makes a difference.

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