FridayOL

Singapore's National Healthcare Group (NHG) has unveiled a dynamic new brand identity – NHG Health – signalling a renewed commitment to providing integrated and accessible healthcare services across the nation. This rebranding initiative encompasses all NHG institutions, signifying a unified approach to patient care and a focus on evolving healthcare needs.

What Does This Mean for You?

The transition to NHG Health isn't just a cosmetic change; it reflects a deeper strategic shift. It aims to better communicate the Group’s comprehensive range of services, from acute hospital care to community health and specialised treatments. Patients can expect a more seamless and coordinated healthcare journey across the various NHG facilities.

A Family of Healthcare Providers Under One Umbrella

The new NHG Health brand will be adopted across a wide network of institutions, including:

• Tan Tock Seng Hospital (TTSH): Renowned for its specialist care and innovative research.
• Khoo Teck Puat Hospital (KTPH): A leader in community and rehabilitative care, with a focus on wellness.
• Woodlands Health: A growing integrated healthcare hub serving the northern region of Singapore.
• Yishun Community Hospital (YCH): Providing accessible and convenient care closer to home.
• NHG Polyclinics: Offering primary and preventive care services.
• Institute of Mental Health (IMH): A national specialist centre for mental health care.
• National Skin Centre (NSC): Dedicated to the diagnosis and treatment of skin conditions.
• National Centre for Infectious Diseases (NCID): A vital resource for managing and researching infectious diseases.

Why Rebrand?

According to NHG, the rebranding exercise was driven by a desire to better reflect the Group’s expanding role in the healthcare landscape. The name “NHG Health” is intended to be more inclusive and patient-centric, emphasizing the Group’s commitment to overall wellbeing, not just treating illness. It also aims to project a modern and forward-thinking image.

“This rebranding is a significant milestone for us,” said a spokesperson for NHG. “It represents our evolution as a healthcare group and our dedication to providing holistic and integrated care to all Singaporeans. We want to be known as a trusted partner in their health journey.”

Looking Ahead

The transition to NHG Health will be phased in over time, with signage and branding materials gradually updated across all locations. Patients and the public are encouraged to visit the NHG website for more information and updates. This change marks an exciting new chapter for NHG, reinforcing its position as a leading provider of healthcare in Singapore and a champion of improved health outcomes for the community.