From Badminton Ace to Finance CEO: Kendrick Lee's Winning Strategy
2025-05-17
The Straits Times
Kendrick Lee, a former national badminton star in Singapore, has traded his racquet for a role as CEO of a family office, proving that discipline and strategic thinking honed on the court translate remarkably well to the world of finance. This inspiring story explores how Lee’s sporting background instilled values like perseverance, teamwork, and a relentless pursuit of excellence, which he now applies to managing wealth and investments.
The Transition: A Natural Progression
The Transition: A Natural Progression
Lee's journey from the badminton court to the boardroom wasn't a sudden shift. He always possessed a keen interest in finance, recognizing the importance of financial literacy and planning. While excelling in his sporting career, he actively sought opportunities to learn about investments and financial markets. This proactive approach laid the groundwork for his eventual transition.
“The principles of sports and finance are surprisingly aligned,” Lee explains. “Both require meticulous planning, disciplined execution, and the ability to adapt to changing circumstances. You need to be able to analyse situations quickly, make informed decisions under pressure, and maintain a long-term perspective.”
“The principles of sports and finance are surprisingly aligned,” Lee explains. “Both require meticulous planning, disciplined execution, and the ability to adapt to changing circumstances. You need to be able to analyse situations quickly, make informed decisions under pressure, and maintain a long-term perspective.”
Values Forged in Sport
Lee emphasizes the significant role his sporting career played in shaping his professional approach. The values he absorbed during his time as a national shuttler – dedication, resilience, and a strong work ethic – are now integral to his leadership style and investment philosophy.
“In sports, you learn to push your limits, to overcome setbacks, and to work collaboratively towards a common goal,” he says. “These lessons are invaluable in finance, where you’re constantly facing challenges and making critical decisions that impact people’s financial futures.” He highlights the importance of building trust and rapport with clients, a skill he believes was honed through years of teamwork and communication within his badminton team.
“In sports, you learn to push your limits, to overcome setbacks, and to work collaboratively towards a common goal,” he says. “These lessons are invaluable in finance, where you’re constantly facing challenges and making critical decisions that impact people’s financial futures.” He highlights the importance of building trust and rapport with clients, a skill he believes was honed through years of teamwork and communication within his badminton team.
Leading a Family Office
As CEO of the family office, Lee is responsible for managing the wealth and investments of a high-net-worth family. His role involves developing investment strategies, overseeing portfolio performance, and providing financial advice to the family. He approaches this responsibility with the same level of dedication and precision he brought to his badminton training.
“It’s about understanding the family’s goals and risk tolerance, and then crafting a plan that aligns with their long-term objectives,” Lee explains. “We focus on building a diversified portfolio that generates sustainable returns while mitigating risk.” He also stresses the importance of transparency and open communication with the family, ensuring they are always informed about the performance of their investments.
“It’s about understanding the family’s goals and risk tolerance, and then crafting a plan that aligns with their long-term objectives,” Lee explains. “We focus on building a diversified portfolio that generates sustainable returns while mitigating risk.” He also stresses the importance of transparency and open communication with the family, ensuring they are always informed about the performance of their investments.
Inspiring the Next Generation
Kendrick Lee’s story serves as an inspiration to aspiring athletes and young professionals alike. It demonstrates that success can be achieved in diverse fields, and that the skills and values acquired through one discipline can be readily transferred to another. His journey underscores the importance of lifelong learning, adaptability, and a relentless pursuit of excellence. Lee hopes his experience will encourage others to explore their passions and to embrace new challenges, regardless of their background.
Looking Ahead
Lee remains committed to leveraging his unique background to deliver exceptional results for his clients. He is also passionate about promoting financial literacy and empowering individuals to take control of their financial futures. His story is a testament to the power of perseverance, strategic thinking, and the enduring value of sportsmanship.