FridayOL

For years, achieving that pristine, professional studio sound has meant being chained to a high-end mixing console in a dedicated space. But Sony is changing the game with its innovative 360VME technology, and now Kiwis are getting a chance to experience it firsthand!

Sony's 360VME offers a revolutionary approach to virtual mixing, allowing audio professionals to create immersive and incredibly detailed soundscapes, regardless of location. Think of it as bringing the power of a top-tier recording studio directly to you – whether you're on location, in a mobile setup, or collaborating remotely.

So, where can you get your hands on this game-changing tech?

Two key locations are leading the charge in New Zealand:

• Custom House (Auckland): The flagship store known for its cutting-edge audio equipment is now offering public access to 360VME. This is a fantastic opportunity for local sound engineers, music producers, and audio enthusiasts to explore the possibilities.
• Custom House (Nashville Experience Center - with potential for NZ demonstrations): While based in Nashville, the Custom House experience center's influence is global. Keep an eye out for potential demonstrations and workshops in New Zealand as they expand their reach.

What's the big deal about 360VME?

The technology leverages Sony's expertise in audio processing and spatial audio to deliver unparalleled flexibility and control. Here’s a breakdown of why it’s making waves:

• Immersive Sound: Create incredibly realistic and immersive audio experiences that truly transport the listener.
• Remote Collaboration: Facilitate seamless collaboration between audio professionals, regardless of their physical location.
• Mobile Production: Take your studio with you! 360VME enables high-quality mixing and sound design on location.
• Simplified Workflow: Streamline your audio production process with an intuitive and powerful virtual mixing environment.

ASG: Bringing 360VME to the Post-Production and Studio Community

ASG, a leading provider of media and entertainment technology solutions in New Zealand, is partnering with Sony to introduce 360VME to its extensive network of post-production and studio clients. This collaboration will bring the benefits of this advanced technology to a wider audience, empowering creatives to push the boundaries of audio production.

The Future of Audio is Here

Sony's 360VME isn't just an incremental upgrade; it's a paradigm shift in how we approach audio mixing. With increased accessibility through Custom House and the support of ASG, New Zealand’s audio professionals are perfectly positioned to embrace this exciting new technology and unlock a world of creative possibilities. Don't miss the chance to experience the future of sound!

Stay tuned for updates on demonstrations and workshops in New Zealand.