Inside the Secret Nickname Wills and Kate's Inner Circle Gave Meghan's Lifestyle Brand

The relationship between Prince Harry and Meghan Markle and the rest of the Royal Family has been a topic of intense public scrutiny since their departure from official duties – often referred to as 'Megxit'. While much of the focus has been on the formal tensions, whispers of a more subtle, behind-the-scenes dynamic have also circulated. Now, a fascinating detail has emerged: close friends of the Prince and Princess of Wales reportedly had a cheeky nickname for Meghan's lifestyle brand, Archewell.
According to sources close to the inner circle of William and Kate, the nickname, though never publicly disclosed, playfully alluded to the perceived extravagance and commercial nature of Archewell. While the exact wording remains confidential, it’s understood the moniker wasn't intended to be malicious, but rather a lighthearted, albeit somewhat critical, observation of Meghan's entrepreneurial pursuits.
The Rise of Archewell and its Significance
For those unfamiliar, Archewell, founded by Harry and Meghan in 2020, is more than just a brand. It’s a non-profit organization encompassing a foundation and a production company. Its mission is deeply rooted in driving positive change across various areas, including mental health, racial justice, climate change, and empowering women. The Archewell Foundation supports a range of initiatives globally, while Archewell Productions creates content focused on these critical issues through partnerships with major streaming platforms like Netflix and Spotify.
The launch of Archewell was seen by many as a powerful statement of independence for Harry and Meghan, allowing them to pursue their philanthropic and creative ambitions outside the constraints of the Royal Family. However, it also inevitably drew comparisons and, arguably, a degree of envy from within the established royal ecosystem, where charitable work is often conducted through existing, more traditional foundations.
Why the Nickname Emerged: Navigating Royal Protocol
The emergence of this nickname highlights the complexities of navigating royal protocol and the unspoken rules of the British aristocracy. The Royal Family has a long history of carefully managing its public image and maintaining a certain level of formality. Meghan's approach, characterized by her outspokenness, entrepreneurial spirit, and embrace of commercial ventures, arguably challenged some of those established norms.
It's important to note that this nickname, while potentially revealing, doesn't necessarily indicate widespread animosity. It could simply reflect a difference in perspectives and approaches to philanthropy and public life. Within any social circle, there are inevitably playful jabs and teasing, and this appears to have been the case within the Prince and Princess of Wales's close-knit group.
The Ongoing Narrative
The story of the nickname serves as a reminder that even behind the polished facade of the Royal Family, human relationships, with all their complexities and nuances, exist. As Harry and Meghan continue to forge their own path, the echoes of these past dynamics will undoubtedly continue to shape the ongoing narrative surrounding the two couples.
While the exact details of the nickname will likely remain a closely guarded secret, its mere existence offers a glimpse into the subtle power dynamics and social intricacies of the British elite. It underscores the challenges faced by those who dare to deviate from tradition and blaze their own trail, even within the hallowed halls of royalty.