Are We Losing Touch? E-Commerce and the Changing Face of Kiwi Connection
The rise of e-commerce and a market-driven lifestyle is subtly eroding the strong social bonds that define Kiwi culture, according to Suresh Joshi, a senior figure within the Rashtriya Swayamsevak Sangh (RSS). He voiced these concerns while speaking at the launch of Ashok Modak’s new book, Integral Humanism: A Distinct Paradigm of Development, published by the Indian Council of Social Science Research.
Joshi's observation resonates with a growing unease felt by many New Zealanders. While the convenience and accessibility of online shopping are undeniable, there's a creeping worry about the impact on our traditional community spirit and face-to-face interactions. Think about it: how often do you actually *see* people you know when you’re out shopping versus scrolling through online stores from the comfort of your couch?
The Shift in How We Connect
Historically, New Zealand’s small-town roots and close-knit communities fostered a strong sense of belonging. The local dairy, the butcher, the hardware store – these weren't just places to buy goods; they were hubs of social interaction. You'd bump into neighbours, catch up on local gossip, and build relationships with the people who served you. This informal network provided support, a sense of identity, and a feeling of being connected.
Now, with the click of a button, we can acquire almost anything we need without leaving our homes. While this is incredibly efficient, it also removes us from those vital social interactions. We're losing opportunities for spontaneous conversations, shared experiences, and the simple pleasure of human connection.
More Than Just Shopping – It's a Lifestyle
It's not just about the act of buying things; it's about the broader shift towards a market-driven lifestyle. Everything is commodified, and relationships are increasingly transactional. The emphasis is placed on individual gain and convenience, often at the expense of community well-being. This can lead to a sense of isolation and detachment, particularly for those who are already vulnerable – like the elderly or those living alone.
Finding a Balance: Can We Preserve Connection in the Digital Age?
Joshi’s concerns aren’t about rejecting technology outright. It's about finding a balance – leveraging the benefits of e-commerce while actively preserving the values of community and connection that are so important to New Zealand. This requires conscious effort. We need to prioritize face-to-face interactions, support local businesses, and actively participate in community events.
Perhaps it's time to rediscover the joy of browsing a local market, striking up a conversation with the shop owner, or simply taking the time to connect with the people around us. The convenience of online shopping is tempting, but the cost of losing our social bonds is far too high. Let’s remember that true wealth isn’t measured in possessions, but in the strength of our relationships and the vibrancy of our communities.
Ashok Modak’s Integral Humanism, as highlighted by Joshi, offers a framework for development that prioritizes human well-being and social harmony – a timely reminder as we navigate the complexities of the digital age.
