Generation X Hits 60: Redefining Retirement in the Digital Age
As Generation X marks a major milestone - turning 60 - traditional notions of retirement are being turned on their head. The intersection of technology and shifting demographic realities is poised to revolutionize not only how people age, but also how they are perceived as consumers and valuable talent in what was once considered the retirement years. With the rise of digital transformation and the gig economy, many Gen-Xers are choosing to continue working, pursuing new passions, and contributing to the workforce in meaningful ways. This demographic shift is expected to have a significant impact on the labour market, with many industries benefiting from the experience and expertise of older workers. As a result, it's likely that we'll see a significant change in how older adults are marketed to, with a greater emphasis on showcasing products and services that cater to their unique needs and interests. Key areas such as healthcare technology, financial planning, and lifelong learning are likely to become increasingly important. By embracing this new era of aging, we can unlock new opportunities for personal and professional growth, and create a more inclusive and age-diverse society.
