Expanded SST on Imported Fruits: Government to Re-evaluate Impact on Consumers

2025-06-20
Expanded SST on Imported Fruits: Government to Re-evaluate Impact on Consumers
The Rakyat Post

Kuala Lumpur – The government is set to review the recently implemented expanded Sales and Service Tax (SST), with a particular focus on its impact on imported fruits and the overall cost of living for Malaysians. This announcement comes early this month following the introduction of the expanded SST, which has sparked concerns among consumers and industry players.

Understanding the SST Expansion

The expanded SST, which came into effect on May 1st, 2024, broadened the scope of taxable services to include a wider range of activities, including food and beverages, logistics, and tourism. While the government aims to increase revenue and level the playing field for local businesses, the increased tax burden on imported goods, especially fruits, has raised concerns about potential price hikes and reduced affordability.

Consumer Concerns and Market Impact

Many consumers have already noticed a slight increase in the prices of imported fruits, such as apples, oranges, and grapes. This is largely attributed to the additional SST imposed on these goods. Retailers are struggling to balance absorbing the tax increase versus passing it on to consumers, leading to uncertainty in the market. The potential impact extends beyond individual consumers, affecting businesses that rely on imported fruits, such as restaurants, cafes, and juice bars.

Government's Review Process

Recognizing these concerns, the government has pledged to conduct a thorough review of the expanded SST’s implementation. The review will reportedly assess the impact on various sectors, with a specific focus on the effects on consumers, particularly those with lower incomes. Officials are expected to analyze data on price changes, consumer spending patterns, and industry feedback before making any decisions.

Potential Outcomes and Next Steps

Several outcomes are possible following the review. The government could consider adjusting the SST rates for specific categories of imported goods, providing targeted relief to affected industries, or implementing measures to mitigate the impact on consumers. It’s also possible that the government will stick to its current policy, arguing that the increased revenue is necessary for funding public services and infrastructure projects.

Industry Reactions and Expectations

Industry associations representing fruit importers and retailers have expressed cautious optimism about the review. They are urging the government to consider the long-term implications of the expanded SST and to work collaboratively to find solutions that benefit both the economy and consumers. Many are hoping for a more nuanced approach that takes into account the unique challenges faced by the fruit industry.

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