FridayOL

Tara Bernerd is a name synonymous with exquisite luxury hotel design. As the founder and creative director of Tara Bernerd and Partners, she's redefined hospitality spaces worldwide, crafting immersive experiences for discerning travellers. But her influence extends beyond hotels; she's a passionate globetrotter, a burgeoning homeware entrepreneur, and now, an author. Join us as we delve into her world, exploring her design philosophy, favourite destinations, and exciting new projects.

The Art of Creating Sanctuary: Bernerd's Design Philosophy

Bernerd’s approach to hotel design isn't about superficial luxury; it's about crafting a sense of sanctuary. “It’s about understanding the psychology of the guest,” she explains. “How do they want to feel when they walk through the door? What kind of experience are they seeking?” Her designs are characterized by a meticulous attention to detail, blending timeless elegance with contemporary sensibilities. She champions the use of rich textures, bespoke furnishings, and carefully curated art to create spaces that are both visually stunning and emotionally resonant. “I’m not interested in trends,” Bernerd states firmly. “I’m interested in creating spaces that feel authentic and enduring.”

Beyond the Hotel Walls: Travel & Inspiration

Bernerd’s passion for travel is deeply intertwined with her design work. Her global adventures fuel her creativity, exposing her to diverse cultures, materials, and artistic traditions. “Every place I visit, I absorb something – a colour palette, a pattern, a sense of atmosphere,” she reveals. Among her favourite destinations are Marrakech, with its vibrant souks and intricate tilework, and Kyoto, with its serene gardens and traditional craftsmanship. She finds inspiration in the unexpected, often drawing on architectural details and local artistry to inform her designs.

Expanding the Brand: Homeware Collections & New Ventures

Recognizing the desire of her clientele to extend the luxury hotel experience into their homes, Bernerd has launched a series of highly sought-after homeware collections. These collections reflect her signature aesthetic – a blend of classic and contemporary design, characterized by quality materials and impeccable craftsmanship. From luxurious linens to statement lighting, the collections offer a curated selection of pieces that elevate any living space. “It’s about bringing a sense of hotel-style elegance into the everyday,” she says.

A New Chapter: The Upcoming Book

And now, Tara Bernerd is embarking on her most ambitious project yet: a book detailing her design journey, offering insights into her creative process and showcasing a selection of her most iconic projects. The book promises to be a valuable resource for aspiring designers and a fascinating glimpse into the mind of a visionary. “I want to share my knowledge and inspire others to pursue their passions,” she explains. “Design is about more than just aesthetics; it’s about creating experiences that enrich people’s lives.”

Tara Bernerd's continued success is a testament to her unwavering commitment to quality, innovation, and a deep understanding of the human experience. As she continues to shape the future of luxury hotel design and expand her brand, one thing is certain: her influence will continue to be felt for years to come.