FridayOL

A significant fire has engulfed a shop on High Street North in East Ham, east London, prompting a massive emergency response. More than 100 firefighters, supported by 20 fire engines, are battling the blaze, which has been raging for several hours. The incident has caused considerable disruption to the area, with High Street North currently closed to traffic and pedestrians.

The London Fire Brigade received the first reports of the fire at [Time of first report - if known, otherwise remove this sentence]. Upon arrival, crews immediately began working to contain the fire and prevent it from spreading to neighbouring buildings. The scale of the operation is evident in the sheer number of resources deployed – a testament to the intensity of the flames and the potential danger to the surrounding area.

What We Know So Far:

• Location: High Street North, East Ham, East London
• Response: Over 100 firefighters and 20 fire engines
• Duration: The fire has been burning for several hours.
• Road Closures: High Street North is closed to all traffic and pedestrians.

Witnesses describe seeing thick plumes of smoke billowing from the building, visible for miles around. 'It was terrifying,' said local resident Sarah Miller. 'The smoke was so thick, and you could hear the crackling of the fire. We just hope everyone is safe.'

The cause of the fire is currently unknown and is under investigation by the London Fire Brigade. Firefighters are working diligently to extinguish the flames and ensure the structural integrity of the building. A spokesperson for the London Fire Brigade stated, 'Our priority is to bring the fire under control and ensure the safety of the public and our firefighters. We are working hard to prevent any further damage and will be investigating the cause of the fire once it is safe to do so.'

Ongoing Updates: We will continue to update this story as more information becomes available. Follow our social media channels [Links to social media - optional] for the latest developments. Residents are advised to avoid the area and to keep their windows closed to avoid smoke inhalation. The London Fire Brigade has urged anyone with information about the fire to contact them immediately.

This incident highlights the importance of fire safety measures and the crucial role played by our emergency services in protecting our communities. The dedication and bravery of the firefighters on scene are truly commendable.