FridayOL

Are Canadians Rethinking Their Booze? Diageo CEO Warns of 'Sober Curious' Trend Impacting Demand

This is Money

The Canadian beverage landscape is shifting, and one of the world's largest alcohol producers is taking notice. Diageo, the maker of iconic brands like Guinness, Smirnoff, and Johnnie Walker, is facing a new challenge: the growing 'sober curious' mov ...Read more