Bajaj Finance and Airtel Unveil Joint Digital Financial Services Platform
2025-01-20
Business Standard
In a strategic partnership, Bajaj Finance has joined forces with Bharti Airtel to launch a cutting-edge digital platform for financial services. This collaboration enables Airtel to offer a wide range of retail financial products from Bajaj Finance to its vast customer base of 370 million, leveraging digital payments and fintech innovations to enhance customer experience. With this move, Airtel aims to become a one-stop-shop for financial services, providing users with access to various financial tools and products, including digital loans and insurance, thereby promoting financial inclusion and digital literacy.
