FridayOL

This WA Day, the highly anticipated WAFL Derby between South Fremantle and East Fremantle will carry a vital message: road safety. In a powerful partnership, both clubs have joined forces with RAC to raise awareness and encourage responsible driving across Western Australia.

The annual clash between these traditional rivals is always a highlight of the WAFL calendar, drawing passionate crowds and fierce competition. But this year, the focus extends beyond the field, with a strong emphasis on ensuring everyone makes it home safely.

Why the Partnership?

RAC, a leading provider of insurance, roadside assistance, and automotive services in Western Australia, has a long-standing commitment to road safety. They recognise the increased traffic and potential risks associated with public holidays like WA Day, and sought a way to engage with the community in a meaningful way. Partnering with two of the state's most iconic football clubs seemed like a natural fit.

“WA Day is a time for celebration, but it’s also a time when we see an increase in road trauma,” says RAC spokesperson, Sarah Reynolds. “We're proud to work with South Fremantle and East Fremantle to remind everyone to be mindful of their behaviour behind the wheel. A few simple choices – like avoiding distractions, not speeding, and never driving under the influence – can make all the difference.”

What to Expect at the Game

The road safety message will be integrated throughout the game day experience. Expect to see:

• Pre-game awareness campaigns: Information displays and announcements highlighting key road safety tips.
• Player endorsements: Players from both teams will be actively promoting the road safety message on social media and during interviews.
• Public service announcements: Short videos and messages will be shown on the big screen throughout the match.
• Community engagement: RAC representatives will be on-site to interact with fans and provide road safety resources.

Beyond the Game: A Year-Round Commitment

This partnership isn’t just about a single game. South Fremantle and East Fremantle will continue to support RAC’s road safety initiatives throughout the year, reinforcing the message that safe driving is everyone's responsibility. This includes promoting safe driving practices through their social media channels and engaging with their supporters on road safety matters.

Key Road Safety Tips for WA Day

• Plan your journey: Check traffic conditions and allow extra time for travel.
• Avoid distractions: Put your phone away and focus on driving.
• Don’t speed: Adhere to speed limits and adjust your speed to the conditions.
• Never drink or drug drive: If you’re consuming alcohol or drugs, don’t drive.
• Take breaks: If you’re driving long distances, stop regularly to rest.

So, this WA Day, enjoy the footy, celebrate with friends and family, but most importantly, arrive alive. Let's all do our part to make Western Australian roads safer for everyone.