FridayOL

Australians are proving they’ll go the distance – and book a stay – for their favourite sporting events. Airbnb has revealed a significant surge in demand for properties catering to 'sports tourism,' highlighting a growing trend of fans travelling far and wide to experience the thrill of the game live.

Forget just a day trip; these passionate fans are planning multi-day adventures, seeking accommodation near iconic stadiums and arenas across the country. We're talking tennis fanatics heading to Melbourne for the Australian Open, footy supporters trekking to Adelaide for Showdown games, or cricket enthusiasts making the pilgrimage to Brisbane for the Gabba experience. The data shows a clear shift - sports tourism isn't just a niche market anymore; it's a major player in the Australian travel landscape.

Why the Boom in Sports Tourism?

Several factors are contributing to this rise. Firstly, the sheer passion for sport in Australia is undeniable. From backyard cricket to national sporting leagues, Australians live and breathe their teams. Secondly, the desire for unique and immersive experiences is increasing. Fans aren’t just content with watching the game on TV; they want to be *in* the atmosphere, surrounded by fellow supporters, and experiencing the excitement firsthand.

Airbnb is perfectly positioned to capitalise on this trend. Unlike traditional hotels, Airbnb offers a wider range of accommodation options, from cosy apartments in the city centre to sprawling houses perfect for groups of friends travelling together. This flexibility allows fans to find a stay that suits their budget and preferences, whether they're a solo traveller or a group of ten.

What's Driving the Demand? Specific Events & Locations

The data highlights particular events and locations experiencing a significant spike in bookings. The Australian Open in Melbourne continues to be a major drawcard, with demand for accommodation within a 5km radius of Melbourne Park skyrocketing in January. Similarly, AFL games in major cities like Sydney, Adelaide, and Perth are driving bookings, particularly on weekends. The resurgence of international cricket has also fuelled demand in cities like Brisbane and Sydney.

“We're seeing a real shift in how Australians are travelling for sport,” says Susan Carter, Head of Australia at Airbnb. “People are looking for more than just a place to stay; they want an authentic experience that connects them to the local community and enhances their enjoyment of the event. Our hosts are stepping up to the challenge, offering everything from game-day transport to pre-match BBQs.”

Beyond the Big Events: Regional Sports Tourism

The trend isn’t limited to major cities and events. Regional areas are also benefiting from sports tourism, as fans travel to smaller towns and communities to support local teams and participate in grassroots sporting events. This provides a valuable boost to regional economies and showcases the diverse range of sporting opportunities available across Australia.

Looking Ahead: What's Next for Sports Tourism?

With Australia’s love of sport showing no signs of waning, Airbnb expects the demand for sports tourism accommodation to continue to grow. We can anticipate more hosts catering specifically to sports fans, offering tailored experiences and amenities. The rise of esports and other emerging sports could also create new opportunities for sports tourism in the future. Whether you're a seasoned sports fanatic or a casual supporter, Airbnb is making it easier than ever to experience the thrill of the game – and find the perfect place to stay while you’re at it.