Tatari Bolsters Leadership Team with Twitch Finance Veteran to Fuel Expansion

Sydney, Australia – [Date] – Tatari, the pioneering platform revolutionising advertising buying and measurement across the evolving world of convergent TV, has announced a significant leadership appointment. Raïssa Nébié, a seasoned finance executive with a proven track record at Twitch (an Amazon subsidiary), has joined the company as Senior Vice President of Finance.
This strategic hire underscores Tatari's commitment to accelerating its strategic growth trajectory and solidifying its position as the market leader in the rapidly changing TV advertising landscape. Nébié brings a wealth of experience in financial planning, analysis, and operational management, honed during her time at Twitch, where she played a crucial role in supporting the platform's substantial expansion.
"We're thrilled to welcome Raïssa to the Tatari team," said [Tatari CEO Name, if available, otherwise use 'a Tatari spokesperson']. "Her deep understanding of the digital media ecosystem, combined with her expertise in financial leadership, will be invaluable as we continue to scale our business and deliver exceptional value to our clients. The convergent TV space is undergoing a massive shift, and having someone with Raïssa’s acumen will be critical to ensuring we stay ahead of the curve."
Nébié’s responsibilities at Tatari will encompass overseeing all aspects of the company's financial operations, including financial reporting, budgeting, forecasting, and investor relations. She will also be instrumental in guiding the company's strategic financial decisions as it expands its product offerings and geographic reach.
“I’m incredibly excited to join Tatari at such a pivotal moment,” commented Raïssa Nébié. “The company’s innovative platform and its dedication to solving the complexities of convergent TV advertising are truly impressive. I look forward to collaborating with the talented team here to drive financial excellence and support Tatari’s ambitious growth plans.”
About Tatari: Tatari is the leading platform for buying and measuring advertising across convergent TV. We empower advertisers to reach their target audiences effectively and efficiently, regardless of where they’re watching – linear TV, streaming services, or connected devices. Our data-driven approach delivers unparalleled transparency and accountability, enabling advertisers to optimise their campaigns and maximise their return on investment.
About Twitch: Twitch is a leading live streaming platform owned by Amazon, primarily focused on video game live-streaming, but also encompassing music, art, and other creative content.
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