Estée Lauder's $100 Billion Loss: How a Chinese Market Gamble Impacted the Luxury Brand
2025-02-03
Fortune
The past three years have been tumultuous for Estée Lauder, the renowned maker of Aveda, Clinique, and MAC. With a staggering $100 billion loss in value, the luxury brand's big bet on the Chinese market has backfired. As the beauty industry continues to evolve, Estée Lauder's struggles serve as a cautionary tale of the risks and challenges associated with expanding into new markets, including the highly competitive Chinese cosmetics market. Keywords like luxury beauty brands and cosmetics market trends come into play as the company navigates this difficult period, seeking to regain its footing in the global beauty industry.
