FridayOL

Revamping the Aussie Film Scene: Broadening Audience Appeal

If Magazine

The Australian film industry is being urged to rethink its strategy to boost audience appeal, with veteran producer Sue Maslin AO calling for a shake-up in the types of films being released. With most Australian movies falling into the drama category, Maslin argues that it's time to diversify and explore new genres, such as comedy and action films, to attract a wider audience and increase box office sales. By doing so, the industry can tap into the growing demand for Australian content and establish a stronger presence in the global film market, ultimately driving growth and success for local filmmakers and the Australian film industry as a whole, with key terms like film production and Australian cinema.