FridayOL

With the highly anticipated third and final season of Squid Game just days away from its Netflix debut, the show’s monumental impact on global culture was the subject of a fascinating discussion at the Asia Pacific Screen Organisation (APOS) media and entertainment summit. Don Kang, Netflix's Head of Korean Content, took to the stage to share insights into the creation of the phenomenon, address questions about the upcoming finale, and offer a glimpse into the current state of Korean content production.

Squid Game’s success has been nothing short of extraordinary, shattering streaming records and sparking a global obsession with Korean dramas. Kang highlighted the show’s cultural significance, noting how it transcended language barriers and resonated with audiences worldwide. “It’s been incredible to see how Squid Game has captured the imagination of people all over the world,” he said. “It’s not just about the games; it’s about the human condition, the desperation, and the hope that people can relate to.”

While details about the Season 3 finale remain tightly under wraps, Kang did offer a few tantalizing hints. He emphasized the importance of delivering a satisfying conclusion for viewers, promising a culmination of the storylines and character arcs that have captivated audiences over the past two seasons. Expect twists, turns and a resolution that honors the series’ core themes. He also acknowledged the immense pressure that comes with following up such a massive success, stating that the team has worked tirelessly to ensure the final season lives up to expectations.

Beyond Squid Game, Kang addressed the recent slowdown in Korean content production, a topic that has been widely discussed within the industry. Factors contributing to this lull include the ongoing COVID-19 pandemic, which has disrupted filming schedules and increased production costs, as well as changes in government regulations and tax incentives. However, Kang remains optimistic about the future of Korean content. “We’re seeing a resurgence of creativity and innovation,” he explained. “Korean storytellers are constantly pushing boundaries and exploring new genres. We’re committed to supporting them and bringing their stories to the world.”

Netflix continues to invest heavily in Korean content, with a slate of new series and films in various stages of development. Kang pointed to the success of other Korean shows like Kingdom and Sweet Home as evidence of the country's storytelling prowess. He also emphasized the importance of collaboration between Korean and international talent to further expand the reach of Korean content.

As the world eagerly awaits the release of Squid Game Season 3, Don Kang’s appearance at APOS provided valuable insights into the show’s legacy and the future of Korean entertainment. The finale promises to be a fitting end to a cultural phenomenon, and the industry looks forward to a renewed period of growth and innovation in Korean content production.