FridayOL

Australia's leading free-to-air and streaming network, Network 10, has unveiled a significant brand refresh, streamlining its identity across all platforms. This major update consolidates its free-to-air channels, streaming service 10 Play, and programming brands under a single, unified banner, signalling a new era for the network.

The most visible change is a brand new logo – a vibrant and modern design that reflects Network 10's dynamic and forward-thinking approach. Paired with a fresh tagline, the revitalized branding aims to better represent the diverse content and experiences offered to Australian audiences.

But the changes go beyond just aesthetics. Network 10 is simplifying its channel branding, creating a more cohesive and user-friendly experience for viewers. Key updates include:

• 10 Bold Drama becomes 10 Drama: A more straightforward and easily recognizable name for the channel showcasing compelling dramatic series.
• 10 Peach Comedy becomes 10 Comedy: A clearer designation for the channel dedicated to hilarious comedy shows and movies.
• 10 News First remains: Maintaining the established and trusted brand for Network 10's news coverage.

“This is more than just a new logo; it's a reflection of who we are and where we're going as a network,” said Network 10’s Chief Marketing Officer, Brendan Riley. “We’re bringing everything together under one cohesive brand umbrella, making it easier than ever for our audiences to connect with the content they love, whether they're watching live, on demand, or streaming on 10 Play.”

The rebranding initiative comes as Network 10 continues to invest heavily in its streaming platform, 10 Play, which has seen significant growth in recent years. The unified brand identity reinforces 10 Play’s role as a central hub for all things Network 10.

Industry experts predict the brand refresh will resonate well with Australian viewers, particularly younger demographics who increasingly consume content across multiple devices. The streamlined branding and modern aesthetic are expected to enhance brand recognition and strengthen Network 10's position in the competitive media landscape.

The new logo and branding are rolling out across all platforms from [Date - insert date here], so keep an eye out for the fresh look across Network 10’s channels, website, 10 Play, and social media.

What does this mean for you? It’s easier than ever to find the shows you love on Network 10. Whether you’re a drama enthusiast, a comedy lover, or want to stay informed with 10 News First, the new branding makes navigating the network’s offerings a breeze.