Meghan Markle Ditches 'Word Salad' Brand Name: Here's Why She's Embracing 'As Ever'
- Meghan Markle's Brand Evolution: The Duchess of Sussex has officially rebranded her lifestyle company, moving away from its initial name and adopting the simpler, more elegant 'As Ever.'
- Why the Change? In a recent podcast appearance, Meghan explained that the original name felt clunky and lacked clarity, describing it as a “word salad.” She sought a name that better reflected her brand's ethos of timelessness and enduring quality.
- The 'As Ever' Philosophy: The new name, 'As Ever,' signifies a commitment to consistency, authenticity, and the enduring nature of the products and experiences offered by the brand. It's a nod to the idea of things that remain constant and dependable.
- Beyond the Name: While the name change is significant, it’s part of a broader strategy for Meghan’s brand. Expect to see more focused product offerings and a deeper connection with her audience.
- A Royal Rebrand: This move highlights Meghan's continued entrepreneurial spirit and her dedication to building a successful business outside of her royal duties. It's a clear indication of her desire to create something lasting and meaningful.
Meghan Markle, the Duchess of Sussex, is known for many things – her acting career, her marriage to Prince Harry, and her advocacy for various causes. But she's also a businesswoman, and her lifestyle brand has recently undergone a significant change. In a recent podcast episode, Meghan revealed why she decided to rebrand her company, shedding light on the thought process behind the decision and the meaning behind the new name: 'As Ever'.
The original name, which Meghan described as a “word salad,” simply didn’t resonate with her vision for the brand. She wanted something that felt more streamlined, more elegant, and more reflective of the values she wanted to embody. The term “word salad” is a clever way of saying the original name was convoluted, difficult to remember, and ultimately, ineffective in communicating the brand’s essence.
“As Ever,” on the other hand, is short, memorable, and evokes a sense of timelessness. It suggests a brand that is reliable, consistent, and committed to delivering enduring quality. It’s a subtle but powerful message that speaks to the brand's core values.
This rebrand isn’t just about aesthetics; it’s about strategy. Meghan is building a brand that goes beyond fleeting trends, aiming for something that will stand the test of time. The name change is a crucial step in that process, signaling a shift towards a more focused and refined approach.
The move also demonstrates Meghan’s continued entrepreneurial drive. Despite stepping back from her royal duties, she remains committed to building a successful business and creating opportunities for herself and others. 'As Ever' represents a new chapter in her journey, one that’s marked by independence, creativity, and a dedication to building something truly special.
What can we expect from 'As Ever' moving forward? While details are still emerging, it’s likely that we’ll see a more curated selection of products and experiences, all aligned with the brand’s new ethos of timelessness and authenticity. Meghan’s focus will be on creating a deeper connection with her audience, building a community around shared values and a love for quality craftsmanship.
Ultimately, the rebrand of Meghan Markle's lifestyle brand is a testament to her business acumen and her commitment to creating something meaningful and lasting. 'As Ever' is more than just a name; it’s a reflection of her vision for the future – a future that's both stylish and enduring.
