FridayOL

King Princess, the genre-bending artist known for her introspective lyrics and captivating sound, is back with a scorching new single, “Girls.” Following the release of “RIP KP” and “Cry Cry Cry,” this track marks a significant shift in her artistic direction, embracing a bolder and more assertive exploration of desire and female empowerment. “Girls” is not just a song; it’s a statement.

Prior to the single’s release, King Princess ignited anticipation with a unique and provocative marketing campaign. She unveiled a mock “breaking news broadcast” hosted by Lina Rinna for C.U.N.T. News, a project known for its subversive commentary on societal norms and female experiences. This approach perfectly aligned with the song’s themes and signaled a willingness to challenge conventions.

The song itself is a pulsating blend of electronic beats and King Princess’s signature soulful vocals. The lyrics are refreshingly direct and unapologetic, celebrating the complexities and joys of same-sex attraction. It’s a departure from the more melancholic tones of her previous releases, showcasing a newfound confidence and liberation. The production is slick and modern, creating an immersive sonic landscape that draws the listener in.

What sets “Girls” apart is its vulnerability masked by a powerful exterior. While the lyrics are explicit and celebratory, there’s an underlying current of honesty about the challenges and triumphs of navigating desire and identity. King Princess doesn’t shy away from the complexities of female relationships, presenting them with a raw and authentic perspective.

The C.U.N.T. News broadcast, a critical component of the rollout, further amplified the song’s message. Rinna’s satirical commentary provided a sharp critique of societal expectations surrounding female sexuality, creating a powerful contextual backdrop for “Girls.” This clever marketing strategy ensured the single resonated with a wider audience and sparked important conversations.

King Princess continues to solidify her position as a vital voice in contemporary music. With “Girls,” she delivers a track that is both undeniably catchy and profoundly meaningful. It's a song that encourages listeners to embrace their desires, challenge societal norms, and celebrate the power of female connection. Expect this to be on repeat this summer.

Listen to “Girls” now and experience the sonic liberation firsthand.